Text Messaging for Restaurants
Casual Dining and FUN
92% of the adult population walks around with their cell-phone and today’s top brands are figuring out how to interact with and market to their audience more directly.
Benefits of Mobile Communication/Marketing
Today there is no question that brands can drive revenue by talking to their customers at the speed of Text.
Loyalty
Mobile-Marketing or “texting” your customers is the single best way to encourage additional visits throughout the year. Continuing to stay in front of your clientele who already enjoy your restaurant helps encourage "top-of-mind" awareness and increases repeat visits.
Text Messages are read 97% of the time
Mobile response rates range between 5-24% depending on the value of your promotion.
Strategies
Free $2 worth of games – Every customer that walks in the door is handed a card that tells them to text "Join" to 50403 now and receive $2 worth of game coins.
Send messages bi-monthly offering VIP specials to these customers and watch between 8-28% come in and redeem the offer.
Strategy #2
½ priced Appetizer – Every server and greeter wears a button that reads, “Ask Me How To Get a ½ Priced Appetizer".
When people ask, they say simply, “Just text "Join1" to 50403, and we will text a coupon to your phone instantly for a ½ priced appetizer.”
Drive Customer Loyalty:
Trigger Marketing Tactics such as aggressive FREE offers at the point-of-sale to encourage large quantities of opt-ins cause an initial “cost-of-acquisition” to grow the database. However, with nationwide opt-out rates of less than 1%, and Call-to-Action or redemption rates on future promotions that range between 8-28%, the calculations show an immediate ROI.
Once current buyers are entered into your database, mobile tactics combined with your regular offers, will trigger 2 or 3 additional purchases per year for clients in your database. Return-on-investment on the loyalty (VIP) program are more than 15 to 1 on text-promotions. These programs are designed to work with current buyers but encourage more purchases, drive consumers to other product offerings, larger purchases, and later to mobile and online ordering.
Lead Generator
Adding a mobile “call to action” gives every traditional advertising and marketing channel the chance to be a lead generator. Marketers have been preaching for decades that it takes 6 touches to gain top-of-mind awareness with potential customers. Use enticing “mobile only” offers to grab them in 1 touch and then use text messaging to turn them into loyal customers.
Whether it's Outdoor, Radio, Newspaper, Direct Mail, or some other type of traditional media, an interested “potential” fan must only be exposed once if the media has the power of a Mobile “Call-to-Action” centered in the ad, and then you got’ em.
An ad might read:
“For an incredible 1 time offer, text GAMES to the phone number 50403 now”.
“Enter for a chance to Win one of 5 FREE birthday parties, text BDAY to the phone number 50403”
“Is the family bored? text FAMILYFUN to 50403 for an amazing dining experience coupon”.
Text NYC to 50403 for your chance to WIN!
Any traditional campaign grows exponentially with the power of text messaging.
Tracking Traditional Advertising:
Combining a mobile call to action with a traditional advertising campaign allows you to see if your customer base is listening and reacting to those ads.
Example:
Denny's runs advertising on two radio stations, the cost of each campaign is the same. A text-message “call-to-action” is placed in the center of each radio spot.
Radio Station A - Call-to-Action says, Text DNY1
Radio Station B - Call-to-Action says, Text DNY2
The results were as follows;
Radio Station A – 114 people texted-in to the database, and 12 people showed up and redeemed their mobile coupon.
Radio Station B – 211 people texted-in to the database, and 55 people showed up and redeemed their mobile coupon.
Companies are using the resulting data collected to determine future ad dollar budgets based on the findings.
Measure your marketing results, and decrease spending while increasing results!
Marketing Consultation and Support
When you can track your Return-on-Investment with mobile text messaging, the only question is how can you grow your database even faster? When your company can invest in something that produces quantifiable results quickly, the satisfaction is not just in the dollar signs, but in the knowledge that successful promotions can be created over and over again.
Wondering how you can use Mobile Marketing for your restaurants?
For more information call 1-203-653-2255, or e-mail info@audio-postcard.net
92% of the adult population walks around with their cell-phone and today’s top brands are figuring out how to interact with and market to their audience more directly.
Benefits of Mobile Communication/Marketing
- Increasing Customer Loyalty
- Lead Generation
- Track Effectiveness of Traditional Advertising
- Real-Time Notification and Updates
Today there is no question that brands can drive revenue by talking to their customers at the speed of Text.
Loyalty
Mobile-Marketing or “texting” your customers is the single best way to encourage additional visits throughout the year. Continuing to stay in front of your clientele who already enjoy your restaurant helps encourage "top-of-mind" awareness and increases repeat visits.
Text Messages are read 97% of the time
Mobile response rates range between 5-24% depending on the value of your promotion.
Strategies
Free $2 worth of games – Every customer that walks in the door is handed a card that tells them to text "Join" to 50403 now and receive $2 worth of game coins.
- The customer texts to the phone number 50403, and sends the message "Join".
- The customer receives an auto-generated response giving them a coupon code to redeem their $2 worth of game coins, and says watch for future VIP specials and events from your restaurant.
Send messages bi-monthly offering VIP specials to these customers and watch between 8-28% come in and redeem the offer.
Strategy #2
½ priced Appetizer – Every server and greeter wears a button that reads, “Ask Me How To Get a ½ Priced Appetizer".
When people ask, they say simply, “Just text "Join1" to 50403, and we will text a coupon to your phone instantly for a ½ priced appetizer.”
Drive Customer Loyalty:
Trigger Marketing Tactics such as aggressive FREE offers at the point-of-sale to encourage large quantities of opt-ins cause an initial “cost-of-acquisition” to grow the database. However, with nationwide opt-out rates of less than 1%, and Call-to-Action or redemption rates on future promotions that range between 8-28%, the calculations show an immediate ROI.
Once current buyers are entered into your database, mobile tactics combined with your regular offers, will trigger 2 or 3 additional purchases per year for clients in your database. Return-on-investment on the loyalty (VIP) program are more than 15 to 1 on text-promotions. These programs are designed to work with current buyers but encourage more purchases, drive consumers to other product offerings, larger purchases, and later to mobile and online ordering.
Lead Generator
Adding a mobile “call to action” gives every traditional advertising and marketing channel the chance to be a lead generator. Marketers have been preaching for decades that it takes 6 touches to gain top-of-mind awareness with potential customers. Use enticing “mobile only” offers to grab them in 1 touch and then use text messaging to turn them into loyal customers.
Whether it's Outdoor, Radio, Newspaper, Direct Mail, or some other type of traditional media, an interested “potential” fan must only be exposed once if the media has the power of a Mobile “Call-to-Action” centered in the ad, and then you got’ em.
An ad might read:
“For an incredible 1 time offer, text GAMES to the phone number 50403 now”.
“Enter for a chance to Win one of 5 FREE birthday parties, text BDAY to the phone number 50403”
“Is the family bored? text FAMILYFUN to 50403 for an amazing dining experience coupon”.
Text NYC to 50403 for your chance to WIN!
Any traditional campaign grows exponentially with the power of text messaging.
Tracking Traditional Advertising:
Combining a mobile call to action with a traditional advertising campaign allows you to see if your customer base is listening and reacting to those ads.
Example:
Denny's runs advertising on two radio stations, the cost of each campaign is the same. A text-message “call-to-action” is placed in the center of each radio spot.
Radio Station A - Call-to-Action says, Text DNY1
Radio Station B - Call-to-Action says, Text DNY2
The results were as follows;
Radio Station A – 114 people texted-in to the database, and 12 people showed up and redeemed their mobile coupon.
Radio Station B – 211 people texted-in to the database, and 55 people showed up and redeemed their mobile coupon.
Companies are using the resulting data collected to determine future ad dollar budgets based on the findings.
Measure your marketing results, and decrease spending while increasing results!
Marketing Consultation and Support
When you can track your Return-on-Investment with mobile text messaging, the only question is how can you grow your database even faster? When your company can invest in something that produces quantifiable results quickly, the satisfaction is not just in the dollar signs, but in the knowledge that successful promotions can be created over and over again.
Wondering how you can use Mobile Marketing for your restaurants?
For more information call 1-203-653-2255, or e-mail info@audio-postcard.net
